Sephora Launches New tokidoki Line

April 15, 2010 by Michelle Hamor  
Filed under Fashion, Makeup



Sephora is working with Italian artist Simone Legno to bring his tokidoki line to life with a line that includes makeup, accessories, make up bags, nail files, apparel, and mints. tokidoki is a world of Japanese anime characters that Sephora calls “criminally cute,” and “irresistibly edgy.”

Tokidoki log Sephora MichelleSephora explains………..

tokidoki, which means “sometimes” in Japanese, represents a hope we all share for moments that might change our destiny. Creator Simone Legno expressed this mantra through his artwork and soon had a “tokidoki” moment himself: In 2003, his work was discovered by the cofounders of Hard Candy Cosmetics, Pooneh Mohajer Arnold and Ivan Arnold….

 

 

tokidoki Cromatico Eyeshadow Sephora MichelleI like the Cromatico Eyeshadow  in the little heart and crossbones compacts. They are available in 16 shades with 3 different finishes, all highly pigmented shades.

 The iridescent glittery green Bastardino shade would make a great powder liner. The Chromatico shadow is made without parabens.

Image credit: Sephora

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